Moncler’s Craig Green Genius Collection Drops this Fall’s Dopest Puffer Jackets

Now more than ever, fashion is a commercial enterprise and a bonafide source of entertainment. Look at Virgil Abloh’s first runway show for Louis Vuitton, which boasted Broadway-level production values and a front row any awards show producer would kill for. Or think about Raf Simons’s Calvin Klein 205W39NYC Fall 2018 spectacle, with balaclava-wearing models stomping through feet of popcorn snow. In 2018, wrapping a new season’s worth of clothes up in an exciting package isn’t just a branding exercise. It’s also necessary to cut through an increasingly crowded fashion field—so long as you can back it up with clothes people can buy and wear on their backs. And these days, few designers grasp this concept as well as Craig Green does.

Green was an early champion of the workwear 2.0 era we’re currently in. Even in his earliest collections, the London-based designer found a way to elevate seemingly simple fabrics into extraordinary silhouettes. The result was everything forward-looking menswear should be: conceptual and cool—and wearable, too. Over the last few years Green has deftly translated his runway showpieces into quilted snap-front nylon jackets and lace-detail sweatshirts that are unmistakably his, but don’t call attention to themselves the way one of his Emporer-Palpatine-on-holiday color-blocked parkas might. It’s a clear understanding of the line between art and commerce—an understanding that Green has also brought to his ongoing partnership with Moncler Outlet.

As part of the brand’s Genius initiative Green was given free reign to develop a puffer-friendly capsule for the Italian brand. The pairing was, for all parties, intuitive: “The idea of protection and functionality are at the heart of what I think Moncler is, whilst also being something that I have always explored in my own work,” Green tells GQ. And when Green showed his collection of sculptural coats, pants, vests, and jackets layered together in towering Michelin Man-like fashion earlier this year in Milan, he made the right kind of waves. “The shapes and forms for come from protective devices and garments; life jackets, life rafts, swimming aids, internal breathing apparatus of spacesuits and isolation tanks,” Green says. And, when layered together, everything gives “the effect of extreme protective garments, or human flotation devices.” In other words: this is absolute unit menswear in its finest form. “I think there is something interesting about the idea of clothing as a protective layer, clothing for a purpose,” the designer says.

Of course, while the purpose of the installation was to show off, as Green puts it, “the pure or most extreme version of the idea behind the collection,” the business of Genius is to sell cheap moncler jackets.

Craig Green understands that the importance of having “this idea and feeling translate to what is found in store” too, and so he funneled the collection’s aesthetic and technical innovations into commercial jackets and knitwear featuring elements and fabrics that mimic details from the show collection. “I have always loved opposing ideas and the tension between two extremes, so exploring the ideas of heavy and light in this collection helped to push the development process further,” Green says. “I think of a cheap Moncler jacket in a similar way, something that has a solid looking form but actually is as light as air.” Two models in particular, the “Glenard” (a bulbous double-hooded white cotton jacket) and the “Halibut” (an oily black matte nylon jacket with vertical channel quilting) call to mind the envelope-pushing shapes of the show pieces but wouldn’t look too out of place on your daily commute. And if you ever encounter the need for a human flotation device that also looks rad on said commute, Green and Moncler have got you covered.

Valentino’s Moncler Collab Reimagines the Puffer Jacket

In addition to his high-concept Moncler Genius collection, which debuted in Milan this February, Pierpaolo Piccioli partnered with the heritage performance-wear label on a capsule of outerwear for Valentino. Originally seen in the women’s pre-fall and men’s fall 2018 collections, the assortment of white, black, and green jackets features Piccioli’s new logo for the house, the letters “VTLN” in a bold, white all-caps font. A piece of the label’s heritage also appears in the capsule: a white tiger motif from Valentino’s fall 1967-1968 haute couture collection interrupts the goose down-stuffed tiers transforming the classic puffer.

Valentino x Moncler is available at Valentino boutiques and Monlcer outlet online starting August 26.

Cheap Moncler Genius RTW Fall 2018

The brand opened Milan Fashion Week with a grand, impressive event showcasing eight collections, including lineups by Pierpaolo Piccioli and Simone Rocha.

Moncler Genius Collection RTW Fall 2018

A Republic of imagination is how Moncler described its new Moncler Genius project, which the company unveiled with a special event opening Milan Fashion Week on Tuesday.

To be sure, imagination and creativity stood out throughout the installation, which featured a building with seven cells, each of them housing one of the seven collections that Moncler will launch over the next few months with special drops. At the entrance of the space two imaginative museum bookshops displayed the lineup that was developed by Francesco Ragazzi, creative director of Palm Angels, and the eighth brand involved in the Genius project.

Lights were projected on the silver tarps covering the cells, featuring arch entrances giving access to the eight different microcosms. Reflecting the specific identity of each collection, the cells were all decorated with customized installations.

Moncler Pierpaolo Piccioli

For example, Valentino creative director Pierpaolo Piccioli embellished his cell with works by artist Sidival Fila, which were deeply linked with the sense of purity infused in his Moncler Pierpaolo Piccioli collection. “I wanted to focus on authenticity and the essentials,” the designer said. “That’s the reason why I used the most basic nylon, which I crafted for the silhouettes I like, inspired by Piero della Francesca and Beato Angelico’s paintings.” Piccioli developed a lineup focused on Moncler Outlet bread and butter the cheap down jacket including padded capes and cropped styles, cut in flared silhouettes. The pieces were layered to obtain charming color combinations, as well as total white and total black outfits with a monastic feel.

Models walked among rocks that looked covered in snow in Simone Rocha’s cell. The rugged set contrasted with the beautiful femininity of her creations, which included a chic coat embroidered with cherry blossoms, a nylon dress embellished with floral appliqués and elegant ruffled down jackets.

Impactful and outstanding, Kei Ninomiya’s designs for cheap Moncler Noir challenged the use of duvet, which was manipulated to obtain the innovative knit of sculptural jackets and capes with 3-D textures.

British men’s wear designer Craig Green played with volumes and proportions, delivering inflated armors for futuristic human creatures, while a human kaleidoscope was created in the Moncler Grenoble room, where a giant mirror projected the images of models in colorful ski and snowboard gear moving in sync on the snowy floor.

A streetwear spin was injected in the Moncler Fragment collection by Hiroshi Fujiwara, who reworked classic Moncler down jackets and vests, embellishing them with patches, embroideries and prints. They were matched with cozy mohair sweaters and tartan shirts.

The Moncler 1952 collection was originally developed by Karl Templer, but after the sexual misconduct allegations published in The Boston Globe last week, the name of the stylist has disappeared from any Moncler communication. As reported, Moncler has had no comment on Templer and the allegations. The Moncler 1952’s cell featured a colorful installation with revised archival outerwear pieces revamped with pop colors and enlarged logos.

The whole thing was grand and definitely creative and innovative. Genius? Not sure. But definitely ingenious.