Craig Green is one of the fashion industry’s biggest successes from the past five years. He has commanded fans in the likes of Drake, Rihanna and, more recently, Pusha T, and is thanked for changing the way that men are changing. Sure, his designs are bold, but they’ve got people interested.
Green’s next move is a major milestone in his career. The 32-year-old Londoner is launching his Genius Project collection – a collaboration with the Italian brand Moncler, which sees the label team up with other designers such as Simone Rocha and Valentino’s Pierpaolo Piccoli. Through his collection, Green has reinvented Moncler’s signature puffer jacket in true Green form.
For his collection, Green has created ten looks finished with his aesthetic touchstones. The garments are as brilliantly moody and conceptual as you’d expect. Key pieces include a hybrid of one of Green’s signature quilted worker jackets (“One day we want it to be the case that if you go and get a worker jacket, you go and get a Craig Green worker jacket,” the designer told me. “Just like if you go and get a trench, you’d get a Burberry trench”) and a cheap classic Moncler down jacket. “It’s a bit like a biker jacket bomber,” says Green.