Retailers, take note: when Drake dropped his video for “Hotline Bling,” that can only mean one thing—a spike in sales for the cheap Moncler jacket he was wearing.
The first time the rapper appears in the video, which debuted on Apple Music Monday night, he’s sporting a shiny, cherry-red Moncler Maya down puffer jacket, what the brand calls its iconic style.
The Internet combusted at the video’s release, and apparently, the “Hotline Bling” mania had everyone clamoring to look just like Drake. A Moncler spokesman told MonclerJacketsOutlet.co.uk that on Tuesday that its Web site sold more than double the number of jackets Drake wore than it typically does on a regular day. “We had a great result on the e-commerce sale of the Maya model,” he said. The Maya retails for $115.
Drake sports the jacket and its very visible Moncler outlet logo for the first minute of the nearly five-minute video, as he shows off dance moves that recall an astronaut floating in space, the Bachata, and a dad at a Bar Mitzvah. The set, which was reportedly a collaboration with visual artist James Turrell, features stark white, modern spaces illuminated by candy-colored flashes of light. Those white cubes must have been chilly, because Drake vacillated between the jacket, a grey mélange ribbed Acne turtleneck, and various OVO-branded hooded sweatshirts for the remainder of the video.
Having Drake as the now de facto face of Moncler uk is a departure for the brand favorited by Upper East Side moms and Europeans on ski holidays. And it puts Drake in a very Kate Middleton–like position, as anything she’s photographed wearing flies out of stores.
Moncler Outlet Uk has appear a stronger-than-expected 18 percent acceleration in aboriginal division sales, additional by a acceptable achievement in China and Japan and able wholesales in the United States.
Italian affluence outerwear maker Moncler Outlet appear on Tuesday a stronger-than-expected 18 percent acceleration in aboriginal division sales, additional by a acceptable achievement in China and Japan and able wholesales in the United States.
Moncler said sales came in at €237.3 actor ($270.12 million) in the aboriginal three months of the year, adjoin a Thomson Reuters SmartEstimate of €222 million. At accepted barter ante sales rose 17 percent compared to the above aeon in 2015.
“Despite the connected ambiguous and airy macroeconomic situation, we will be able to ability added beforehand in 2016 with account to 2015,” said administrator and arch controlling Remo Ruffini in a statement.
Retail moncler jacket sales were up 22 percent to €170 million, at connected barter rates, mainly due to amoebic beforehand of its 175 directly-owned flagship stores, Moncler said.
The Rolling Stones & Moncler jacket collection celebrates the legend’s glorious history
2015 marks a little over half a decade of headbang-inducing classics delivered by The Rolling Stones. French luxury house Moncler Outlet Uk pays homage to the international rock/blues phenomenon with a series of four stage-worthy leather jackets — mandatorily all black, no less.
Developed as part of the Longue Saison Cuir line, these black beauties are modelled after the Moncler Longue Saison, first launched in 2008. The soon-after cult classic is revamped with ultra-soft nappa leather, of 0.3mm thickness, filled with down. The result? Extra-light puffer jackets so sleek Mick Jagger himself would approve.
Like the ever-elusive rock star, the band’s wild tongue and lips logo is tastefully hidden in the jacket’s lining. Not everyone is born a ’60s (or 2010s, to be honest) icon, but while you can’t always get what you want, you can still get the satisfaction from one of these wild horses:
The Rolling Stones & Moncler collection is available in the brand’s boutiques and exclusive department stores.